Strategic Partnerships & Business Development
Building Partnerships That Move the Number
15+ years turning integrations into revenue across SaaS, commerce, and ad-tech. I build the ecosystems that make growth compound.
Connect on LinkedIn
Open to Connect
Experience at
About
Partner ecosystems built for durable growth
I specialize in the deals that are hard to do: complex integrations, co-sell motions, and ecosystem plays that require aligning product, sales, marketing, and engineering across two organizations at once. I’ve done it at scale at Meta, Pinterest, BigCommerce, and Wix, and I know how to turn a partner program from a list of logos into a real revenue driver.
Focus Areas
Sectors
Experience
-
BigCommerceLed global technology partnerships with Google, Meta, Amazon, and eBay. Partnership work cited in the company’s S-1.
-
PinterestBuilt and managed feed and API partner ecosystem. Launched the Salesforce Commerce Cloud and WooCommerce integrations from zero to production.
-
MetaScaled Shop Ads commerce partnerships for advertisers and SMBs, driving measurable revenue growth across the ecosystem.
-
WixLaunched the Intuit Mailchimp integration, expanding the platform’s marketing technology ecosystem.
-
Kenshoo (Skai)Led a team of 10 CSMs managing high-value revenue share accounts. Named Lyft Marketer of the Year ↗
Impact
Highlights
Multi-Million Dollar Deals
Structured and closed complex partnership agreements across commerce, social, and SaaS platforms that delivered measurable revenue at scale.
Ecosystem Scale
Built partner ecosystems from early stage to hundreds of integrations, creating compounding network value over time.
Reactivation Strategy
Designed and executed dormant advertiser reactivation programs that unlocked previously untapped revenue streams.
Global Go-to-Market
Led GTM initiatives with tier-one technology partners across commerce, social, and search, coordinating across product, sales, and marketing.
Featured In
Press & Appearances
Partnership Launch
Pinterest Business
Introducing the Pinterest for WooCommerce Extension
Press Release
Business Wire
BigCommerce and Instagram Expand Shopping Capabilities to International Customers
Guest Article
MikMak
How Brands Use Pinterest to Inspire Purchase
Webinar Speaker
Shoppable
Pinterest & Shoppable Webinar: 2021 eCommerce Insights
Webinar Speaker
Productsup
How to Succeed with Pinterest Shopping
Industry Award
Skai (Kenshoo)
Lyft: 2018 Infinity Awards Marketer of the Year
Bylined Article
Skai (Kenshoo)
Building Better URL Parameters
Writing
Perspectives on Partnerships & Commerce
Industry Events
5 Takeaways from the Catalyst Summit by Partnership Leaders
MCP, marketplace co-selling, the rise of the Chief Partner Officer, and why structural incentives beat relationship warmth every time.
Industry Events
What SXSW 2026 Reminded Me About Scale
From solo founder check-in desks to Netflix activations — and what the contrast between them means for anyone building in tech.
Industry Perspective
The Amazon Blueprint: Why ChatGPT Ads Were Always Inevitable
OpenAI is following Amazon’s playbook. Ad revenue subsidizes compute. RMNs rely on traffic. OpenAI is flipping the board.
Industry Perspective
Singles Day Just Told Us Exactly What Black Friday Will Look Like
AI decided conversion, speed won the cart, and RMNs took more budget. Most U.S. retailers still aren’t ready.
Industry Perspective
ChatGPT Won’t Crack Native Checkout. Here’s Why We’ve Seen This Movie Before.
Meta, TikTok, Google, and Pinterest all tried. Just 7% of U.S. adults have ever completed a social commerce purchase.
Industry Perspective
If Your Brand Isn’t Showing Up in AI Engines, You’re Already Invisible
ChatGPT is the 5th most visited site on earth. GEO isn’t a trend to watch — it’s already measurable and shaping commerce.
Industry Perspective
What The Intern Got Wrong About eCommerce (And What 2015 Actually Looked Like)
Instagram Ads were new, Shopify was the new kid, and getting a campaign live felt like sending a rocket to space.
Industry Perspective
QVC, TikTok, and Why Social Commerce Is Still Chaos
QVC is losing $2B and trying to go viral. Having launched Instagram Shopping at Meta, I know firsthand how messy this is.
Industry Perspective
I Saw ChatGPT Used in the Wild in Japan. Here’s What It Means for Commerce.
A tourist, a travel adapter, one chat. Discovery, research, and local action in a single interface — it’s already happening.
FAQ
Common Questions
Who is Enoch Lam?
Enoch Lam is a Strategic Partnerships and Business Development leader with 15+ years of experience across SaaS, eCommerce, and ad-tech. He has held senior partnerships roles at Meta, Pinterest, BigCommerce, and Wix.
What companies has Enoch Lam worked at?
Enoch Lam has worked at Meta, Pinterest, BigCommerce, Wix, and Kenshoo (now Skai). He led global technology partnerships at BigCommerce, built the feed and API partner ecosystem at Pinterest, and scaled Shop Ads commerce partnerships at Meta.
What does Enoch Lam specialize in?
Enoch Lam specializes in technology and platform partnerships, channel co-sell motions, ecosystem strategy, and complex integration deals across SaaS, commerce, and ad-tech platforms.
What partnerships has Enoch Lam launched?
Enoch Lam launched the Pinterest for WooCommerce integration and the Pinterest for Salesforce Commerce Cloud integration. At BigCommerce he led global partnerships with Google, Meta, Amazon, and eBay — work cited in the company’s S-1 filing. At Wix he launched the Intuit Mailchimp integration.
Is Enoch Lam open to new opportunities?
Yes. Enoch Lam is actively open to Director and Head of Partnerships roles across SaaS, commerce, and ad-tech. He can be reached via LinkedIn or through the contact section of this site.
Earlier Career
McFadden Gavender Advertising Agency
Social Media Manager
Tucson, AZ · Apr 2013 – Aug 2014
Line2 (F.K.A. Toktumi)
Marketing Associate
San Francisco, CA · Dec 2010 – Apr 2013
ProCon
Tier 1 Support
San Diego, CA · Aug 2009 – Dec 2010
Get In Touch
Let’s talk partnerships.
Whether you’re building a partner program, exploring an integration, or looking for someone who’s done it before, I’d love to connect.